Marketing Manager 13 views

POSITION SUMMARY

The Marketing Manager at THG PACKAGING AND PRINTING is responsible for developing and executing marketing strategies that align with the company’s objectives, particularly in growing gross sales, enhancing brand recognition, and driving market expansion in the corrugated carton packaging sectors. The Marketing Manager will lead the marketing team to create and implement campaigns that effectively promote the company’s products, enhance customer engagement, and foster synergy with sister companies.

DUTIES AND RESPONSIBILITIES

Marketing Strategy Development:

• Develop and implement comprehensive marketing strategies that align with the company’s strategic pillars, including sales growth and market expansion.
• Conduct market research to identify trends, customer needs, and competitive activities to inform marketing plans.
• Create marketing plans that promote the company’s products, services, and brand, both in existing and new markets.
• Collaborate with the sales team to align marketing efforts with sales goals and drive lead generation.
• Brand Management and Promotion:
• Oversee the development and management of the company’s brand, ensuring consistent messaging across all marketing channels.
• Create and execute brand awareness campaigns to enhance the company’s visibility in the market.
• Develop promotional materials, including brochures, advertisements, and digital content, that effectively communicate the company’s value proposition.
• Manage the company’s online presence, including website content, social media, and digital marketing campaigns.

Product Marketing:

• Lead the development and launch of new products and services in the corrugated carton packaging sector.
• Work closely with the sales team to create product marketing strategies that highlight the unique features and benefits of the company’s offerings.
• Conduct product positioning and pricing analysis to ensure competitive advantage in the market.
• Develop sales collateral, presentations, and other materials to support the sales team in promoting products.
• Customer Engagement and Relationship Management:
• Develop and implement customer engagement programs that enhance customer satisfaction and loyalty.
• Create and manage customer feedback loops to gather insights and improve products and services.
• Organize and participate in industry events, trade shows, and networking opportunities to promote the company and strengthen customer relationships.
• Work with the sales team to identify and nurture key customer relationships.

Digital Marketing and Analytics:

• Oversee the company’s digital marketing efforts, including email marketing, and social media campaigns.
• Utilize analytics tools to measure the effectiveness of marketing campaigns and make data-driven decisions.
• Monitor and report on key marketing metrics, including website traffic, lead generation, and conversion rates.
• Continuously optimize digital marketing strategies to improve performance and ROI.
• Budget Management:
• Develop and manage the marketing budget, ensuring that resources are allocated effectively to achieve strategic goals.
• Monitor marketing expenditures and provide regular reports to the General Manager on budget performance.
• Identify cost-saving opportunities while maintaining the quality and effectiveness of marketing initiatives.
• Ensure that all marketing activities provide a positive return on investment.
• Team Leadership and Development:
• Lead, mentor, and develop the marketing team, ensuring they have the skills and resources needed to succeed.
• Set clear performance goals for the marketing team, providing regular feedback and conducting performance evaluations.
• Foster a collaborative and creative work environment that encourages innovation and continuous improvement.
• Identify training and development needs for the team and organize relevant programs.
• Sustainability and Corporate Social Responsibility:
• Integrate sustainability practices into marketing operations, promoting environmentally responsible products and services.
• Lead marketing initiatives that align with the company’s broader corporate social responsibility (CSR) goals.
• Engage with stakeholders to ensure that marketing practices contribute positively to the community and align with societal expectations.

PERSONS SPECIFICATIONS

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A Master’s degree in Marketing or Business Administration is preferred.

Experience:

• A minimum of 8 years of experience in marketing, with at least 3 years in a marketing management role.
• Proven track record of developing and executing successful marketing strategies in the pulp & paper, carton packaging industries.
• Experience in digital marketing, brand management, and product marketing.
• Strong understanding of market research, customer segmentation, and analytics.

Knowledge, Skills, Competence:

• Excellent leadership and team management skills, with the ability to motivate and guide the marketing team to achieve organizational goals.
• Strong strategic thinking and problem-solving abilities, with a focus on innovation and market growth.
• In-depth knowledge of marketing principles, practices, and techniques, particularly in the corrugated carton packaging sector.
• Exceptional communication and presentation skills, with the ability to build relationships with diverse stakeholders.
• Proficiency in digital marketing tools and platforms, including email, social media, and analytics.
• Financial insight with experience in budgeting, forecasting, and financial analysis.
• Commitment to sustainability and corporate social responsibility.
• Ability to adapt to a fast-paced and dynamic business environment, making decisions under pressure.