Senior Marketing Executive 24 views

We are recruiting an enthusiastic and high-achieving Senior Marketing Executive to expand our reach and develop and implement a clear strategy. The ideal candidate should know SMMS, SEO optimization, digital marketing, content management, branding, and related media production and communication skills.

Duties and Responsibilities:

• Developing and implementing a comprehensive multi-channel marketing plan for the company.
• Developing and overseeing content creation for Facebook, YouTube, LinkedIn, Twitter, blog, and any other relevant online channels.
• Managing traditional marketing campaigns (print, direct mail, customer communications) to deliver competitive ROI.
• Monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities and key issues.
• Stay up-to-date with digital media technologies and the latest trends.
• Strong experience in SEO, data analytics, marketing campaigns, and strategic planning.
• Managing and improving lead generation campaigns, measuring and reporting results.
• Managing content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

Preferred Qualification:

• Bachelor’s degree in Marketing/Business or a similar discipline.
• Proficient in Microsoft office, project management tools, marketing automation, and CRM tools.
• Proficiency with online marketing and social media strategy.
• Excellent planning and organization skills and confidence in budgeting and project management.
• Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.

Experience

• 3–5 years of related work experience
• Experience in real estate marketing is highly preferred
• Proven experience in managing a creative team, vendors, and marketing campaigns
• Strong understanding of digital and traditional marketing channels
• Experience in developing and executing marketing strategies aligned with business goals
• Proficiency in analyzing marketing performance data and making data-driven decisions

Hard Skills (Technical Competencies):

• Marketing Strategy & Planning – Ability to develop long-term marketing strategies and short-term action plans.
• Content Direction & Supervision – Experience guiding content creation for social media, print, and video marketing.
• Advertising & Media Management – Knowledge of TV, radio, and print advertising processes, scheduling, and budget management.
• Social media & Digital Marketing – Familiarity with content marketing, paid ads, lead generation, brand awareness campaigns and KPIs.
• Vendor & Agency Management – Ability to source, onboard, and coordinate with external vendors and suppliers.
• Lead Management & Analysis – Experience in collecting, distributing, and analyzing leads for conversion optimization.
• Budgeting & Resource Allocation – Competence in marketing budget planning and cost-effective resource management.
• Reporting & Data Analysis – Ability to track marketing performance, generate reports, and assess ROI.
• Team Management – Strong leadership in delegating tasks, managing priorities, and ensuring execution of plans.
• Creative & Branding Oversight – Ensuring consistency in messaging, visuals, and marketing collateral.
• Event Planning & Execution – Experience in coordinating corporate events, launches, and activations

Soft Skills (Leadership & Interpersonal Competencies):

• Leadership & Team Management – Ability to inspire, mentor, and manage a team effectively.
• Strategic Thinking – Capability to align marketing efforts with broader business objectives.
• Decision Making & Problem-Solving – Quick and effective resolution of challenges in campaigns and execution.
• Communication & Stakeholder Management – Strong verbal and written communication skills to liaise with executives, vendors, and team members.
• Time Management & Prioritization – Skill in balancing multiple projects and deadlines efficiently.
• Attention to Detail – Ensuring high-quality output across all marketing materials and campaigns.
• Creativity & Innovation – Ability to develop fresh, effective marketing ideas.
• Adaptability & Proactivity – Readiness to adjust strategies based on market trends and business needs.