National Marketing Manager 60 views

Dashen Breweries is a major player in the rapidly developing Ethiopian Brewery market. Our Vision is to be Ethiopia’s Number One Brewing Company and our Purpose is to “Delight Consumers, Enrich Communities and Enhance Ethiopian’s Progress”.Our flagship Brands, Dashen, Bale’ageru and Jano are renowned for their great taste and quality. In addition to our Brewery in Gondar, we have a new leading edge Brewery at Debre Birhan, the first of its kind in Africa. Given the continued growth and future expansion of Dashen Breweries, the following opportunity exist.

Job summary:

The purpose of this role is to manage and control the consistent profitable growth of the brands with the brand manager while providing guidance on the brands’ long-term strategy and ensuring yearly plans and objectives are developed, implemented and achieved.

Leadership Responsibilities

This role has the responsibility of providing leadership and direction to the Brand Manager as a direct report and n the areas below: –

·         Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.

·         Inspire and motivate agencies to execute brilliantly – working per-dominantly with promotions and media agencies.

·         Be a intense line manager and leader for the brand managers in your team.

·         Champions brand agenda to deliver GAME plan.

·         Evaluate key programs to build learning.

Top Accountabilities

·         Leads execution of the strategic marketing plans, with commitment and participation from key stakeholders, so as to achieve volume, mix, market share and profit objectives.

·         Leads the development of the brands Game Plans and ensures brand positioning is clear, consistent and distinctive.  Champions the concept of brand equity in his/her brands.

·         Leads the client/agency relationship and challenges the agency to ensure best possible output on the brand.

·         Leads the agency to achieve innovative media plans which optimize the marketing budget and maximize impact.

·         Leads the development of sound packaging changes, which optimize the brand’s message and image.

·         Assesses packaging through a clear understanding of brand values, consumer motivations and the competitive context.

·         Utilizes data to anticipate competitive and consumer trends, assesses strategic implications and optimizes business potential based on analysis.