Sales and Marketing Officer 5 views

Key Responsibilities and Duties

The Sales and Marketing Officer is responsible for promoting and expanding the market for EcoGreen Organic Liquid Fertilizer and other company products by implementing effective sales and marketing strategies, developing strong customer relationships, and achieving the Company’s sales, revenue, and market share objectives. The position also supports market intelligence, customer service, branding, and business development initiatives.

The key responsibilities include, but are not limited to:

• Develop and implement annual, quarterly, and monthly sales and marketing plans aligned with the Company’s strategic objectives.
• Achieve assigned sales volume, revenue, customer acquisition, and market expansion targets for EcoGreen Organic Liquid Fertilizer and other company products.
• Identify, develop, and manage new business opportunities across commercial farms, smallholder farmers, cooperatives, unions, agro-dealers, NGOs, government institutions, and private sector customers.
• Build, maintain, and strengthen long-term relationships with customers, distributors, dealers, and strategic business partners to enhance customer loyalty and business growth.
• Conduct regular market visits to identify customer needs, monitor competitor activities, assess market trends, and generate new sales opportunities.
• Organize and conduct product demonstrations, field days, farmer training programs, exhibitions, promotional campaigns, and awareness creation activities to increase product adoption.
• Promote the Company’s products through direct sales, digital marketing, social media, trade fairs, agricultural events, and other promotional platforms.
• Prepare sales quotations, negotiate commercial terms, process customer orders, and follow up until successful product delivery.
• Coordinate with the Production, Logistics, Finance, and Customer Service teams to ensure timely product availability, order fulfillment, and customer satisfaction.
• Monitor customer feedback, resolve complaints promptly, and recommend continuous product and service improvements.
• Collect and analyze market intelligence, including competitor products, pricing, customer preferences, seasonal demand, and emerging market opportunities.
• Prepare accurate sales forecasts and demand projections to support production planning and inventory management.
• Participate in the preparation and implementation of annual sales budgets, marketing budgets, promotional plans, and business development strategies.
• Monitor sales performance against targets and implement corrective actions to improve sales effectiveness and market penetration.
• Support the development of pricing strategies, promotional offers, customer incentive programs, and dealer support initiatives.
• Ensure effective utilization of the Company’s Customer Relationship Management (CRM) and ERP systems by maintaining accurate customer records, sales pipelines, and transaction data.
• Prepare and submit daily, weekly, monthly, and annual sales, marketing, customer, and market intelligence reports.
• Follow up on customer payments and support the timely collection of outstanding receivables in collaboration with the Finance Department.
• Represent the Company professionally during meetings, negotiations, exhibitions, conferences, and stakeholder engagements.
• Ensure compliance with the Company’s policies, ethical business practices, and all applicable agricultural input regulations.
• Continuously identify opportunities to improve sales performance, customer satisfaction, market coverage, and brand visibility.
• Perform any other duties assigned by the Sales and Marketing Manager or General Manager that contribute to the achievement of the Company’s strategic objectives.

Qualifications and Experience

Education

• Bachelor’s Degree (BA/BSc) in Marketing Management, Economics, Business Administration, Agribusiness Management, Agricultural Economics, or other related fields.

Work Experience

• Minimum of 2 years of relevant work experience in sales and marketing.
• Proven experience in the agricultural input sector (fertilizers, seeds, crop protection products, irrigation products, or related agricultural technologies) is highly preferred.
• Experience in Fast-Moving Consumer Goods (FMCG) or other related product sales and distribution businesses is an added advantage.
• Demonstrated ability to achieve sales targets, develop new markets, and build strong customer relationships.
• Excellent communication, negotiation, interpersonal, and customer service skills.
• Willingness to travel extensively within the assigned sales territory.

Duty Station

Successful candidates will be assigned to one of the following duty stations:

• Shashemene
• Enseno/Butajira
• Sodo/Durame

Salary and Benefits

• Attractive and competitive salary commensurate with qualifications and experience.
• Performance-based sales commission linked to sales volume and achievement of assigned targets, in accordance with the Company’s internal policy.
• Other benefits as per the Company’s Human Resource Policy and applicable employment regulations.