About the Job
About Ethiopian IT Park
The Ethiopian IT Park is a strategic national asset positioned at the center of Ethiopia’s digital transformation agenda. It plays a critical role in advancing the country’s innovation ecosystem, attracting investment, and enabling the growth of the digital and outsourcing sectors. Guided by its strategic direction, the IT Park is transitioning from a primarily real estate–driven model into a diversified, service-oriented, and innovation-led technology hub. This includes expanding into digital infrastructure, advanced technology services, talent development, and ecosystem-building initiatives. The Park is designed to support private sector growth, create employment opportunities, and strengthen Ethiopia’s position in the global digital economy.
Role Overview
Senior Business Development & Marketing Expert will support the IT Park in attracting investors, anchor tenants, and technology-driven businesses, with a strong focus on IT, AI, and digital services. The role will support in strengthening IT park’s visibility, brand positioning, and attractiveness across local and international markets.
The role is designed as a high-level technical support function that works closely with the existing Business Development team to strengthen capacity, bring in opportunities, and establish systems and pipelines that can be sustained beyond the duration of the assignment.
The role requires a highly experienced professional with strong business development, marketing, investment promotion, and stakeholder management capabilities within the technology, innovation, or digital economy sectors.
Specific duties and responsibilities
Market Research and Strategy
- Develop and support implementation of integrated business development and marketing strategies to enhance the visibility of Ethiopian IT Park nationally and internationally, increase occupancy, investment and revenue generation.
- Identify and secure investment opportunities, tenants, and strategic partners for the IT Park
- Engage international and local clients in IT, AI, outsourcing, and digital services sectors
- Position the IT Park as a competitive destination for investment, innovation, and technology businesses
- Develop tools, frameworks, and systems for sustainable business development operations
- Analyze global market trends in technology, AI, and outsourcing to inform strategy
- Support development of revenue generation and sustainability models
- Develop and implement strategies to attract foreign direct investment and domestic investment into the park
- Identify new business opportunities and strategic tenants for the park
- Support structuring of Public Private Partnerships(PPPs) and joint ventures strategies
- Monitor investment performance and Return on Investment(ROI) metrics within the park
- Prepare business proposal, partnership agreements and presentations and investment pitch materials.
- Conduct market research and competitor analysis to identify industry trends, market opportunities, customer needs, and competitive positioning.
- Monitor competitors’ products, services, pricing strategies, marketing activities, and business performance to support strategic decision-making.
- Prepare market intelligence reports and provide recommendations for improving competitiveness and market expansion.
Digital Marketing and Promotion
- Collaborate with Senior Corporate Communication Expert to design and implement targeted campaigns and digital marketing initiative’s to attract investors, tenants, youth and ecosystem stakeholders.
- Collaborate with Senior Corporate Communication Expert to develop and disseminate digital content for the parks website and all digital platforms of the park
- Contribute to deal-making processes, including pitching, negotiation support, and structuring opportunities
- Develop marketing content including brochures, presentations, reports, success stories, and promotional videos that explicitly show the services provided by Ethiopian IT Park.
- Represent the IT Park in selected high-level engagements, exhibitions, networking forums and investment promotion events.
- Manage organization and promotion of events, forums, technology expos, innovation competitions and international engagements
Knowledge transfer and Capacity Building
- Provide hands-on mentoring and knowledge transfer to internal teams on business development and investor engagement
- Work closely with the existing Business Development team to strengthen pipelines and client acquisition approaches
Investor Follow-up and engagement
- Document processes, contacts, and approaches to ensure continuity beyond the assignment
- Provide end-to-end support to investors(Pre-investment, setup and aftercare service)
- Ensure Sales Agreements are prepared, reviewed, and executed in a timely manner and in compliance with legal and organizational requirements
- Ensure high-quality customer engagement and relationship management
- Coordinate with internal departments to ensure efficient delivery of services to partners and tenants.
About You
Desired Skills & Experience
- MA/MBA in Business, Technology Management, Marketing Management, Management, Economics or related fields
- 10+ years of experience in business development, investment, or international market engagement
- Strong background in ICT, AI, outsourcing, or digital economy sectors
- Proven track record in attracting clients, investors, or partnerships
- Strong international exposure and networks
- Strong knowledge of digital marketing tools
- Experience working with Government agencies, investment authorities or international organization
- Strong understanding of Ethiopian investment climate and ICT sector
Other Requirements
- Strong business development, negotiation, and deal-closing skills
- Excellent communication and presentation skills
- Strong networking and relationship management ability
- Results-oriented with focus on revenue generation
- Strong analytical and strategic thinking skills
- Willingness to travel locally and internationally
Important Clause
The role is structured to build internal capacity and systems; all knowledge, tools, and networks developed must be transferred to the IT Park team to ensure continuity after the assignment ends
Requirement Skill
• Development-oriented
• Strong coordination and networking skills
More Information
- Experience Level Senior
- Total Years Experience 5-10
- Qualification BA/BSc
