About Ethiopian IT Park
The Ethiopian IT Park is a strategic national asset positioned at the center of Ethiopia’s digital transformation agenda. It plays a critical role in advancing the country’s innovation ecosystem, attracting investment, and enabling the growth of the digital and outsourcing sectors. Guided by its strategic direction, the IT Park is transitioning from a primarily real estate–driven model into a diversified, service-oriented, and innovation-led technology hub. This includes expanding into digital infrastructure, advanced technology services, talent development, and ecosystem-building initiatives. The Park is designed to support private sector growth, create employment opportunities, and strengthen Ethiopia’s position in the global digital economy.
Role Overview
The Senior Marketing, Communications & Partnerships Expert will support the IT Park in strengthening its visibility, brand positioning, and attractiveness across local and international markets.
The role is designed as a high-level technical support function that works closely with the existing marketing and partnership teams to enhance communication, build a strong brand presence, and strategically leverage partnerships. The position will also serve as a key public relations (PR) focal point, ensuring consistent and professional external communication.
Specific duties and responsibilities
Strategic Communication
- Develop and execute comprehensive corporate communication strategies and annual communication plans.
- Document communication strategies and tools to ensure continuity beyond the assignment
- Ensure consistent organizational messaging aligned with institutional goals and national digital transformation initiatives.
- Advice senior management on communication strategies and public relations matters.
- Collaborate with Senior Business development and Marketing Expert design and implementation of digital marketing initiatives, including content development (creating high standard text , video and Pictures) and online visibility campaigns
- Develop communication guidelines, branding materials, and marketing tools for long-term use
- Conduct Market research to understand trends in branding and Conduct customer satisfaction survey and report to top management
Media and Public Relations
- Serve as a PR focal point, to build and maintain strong relationships with local and international media outlets.
- Prepare and distribute press releases, media briefs, speeches, and official statements.
- Organize press conferences, interviews, and media engagements.
- Monitor media coverage and manage public perception of the organization.
- Ensure consistency and quality in all external communication and promotional outputs
Digital Communication and Branding
- Manage and update corporate website and digital communication platforms content, news articles, announcements and digital publications.
- Develop high-quality communication content for internal and external audiences.
- Design and coordinate multimedia contents such as graphics, infographics, videos, animations, podcasts and photo stories.
- Maintain a content calendar to ensure consistent and timely online communication.
- Ensure consistency of organizational branding across all communication materials.
- Optimize digital content for audience engagement, visibility, and brand consistency.
- Monitor social media trends, analytics, and audience insights to improve communication performance.
- Coordinate communication across platforms (digital, media, events, publications) and create high quality contents(articles, video, brochures and newsletters)
- Manage branding of IT Park services, infrastructure, and success stories
- Work closely with the existing marketing team to strengthen systems, tools, and approaches
- Collaborate with business development teams to design marketing materials for investor attraction
Crisis Communication
Develop crisis communication protocols and response strategies.
Provide timely and accurate communication during emergencies or reputational challenges.
About You
Desired Skills & Experience
- MA/BA in Public Relations , Journalism and Communications, Business Administration, Marketing or related fields
- 10+years of experience in branding, communications, or PR
- Strong experience in digital marketing and international positioning
- Experience managing partnerships and stakeholder engagement
- Experience in ICT, innovation ecosystems, or development programs is an advantage
- Expertise in digital marketing tools and social media platforms
- Expertise in graphics design , video editing , animation and related digital content creation tools and techniques.
Other Requirements
- Strong communication, storytelling, and presentation skills
- Creative and strategic thinking ability
- Strong coordination and stakeholder engagement skills
- Results-oriented with focus on visibility and positioning
- Ability to manage multiple priorities
- Willingness to travel when required
Important Clause
The role is structured to build internal capacity and systems; all knowledge, tools, and networks developed must be transferred to the IT Park team to ensure continuity after the assignment ends
Requirement Skill
Communication
• Development-oriented
• Strong coordination and networking skills
More Information
- Experience Level Senior
- Total Years Experience 5-10
- Qualification BA/BSc
