Shoppers Manager 44 views

Dashen Breweries is a major player in the rapidly developing Ethiopian Brewery market. Our Vision is to be Ethiopia’s Number One Brewing Company and our Purpose is to “Delight Consumers, Enrich Communities and Enhance Ethiopian’s Progress”.Our flagship Brands, Dashen, Bale’ageru and Jano are renowned for their great taste and quality. In addition to our Brewery in Gondar, we have a new leading edge Brewery at Debre Birhan, the first of its kind in Africa. Given the continued growth and future expansion of Dashen Breweries, the following opportunity exist.

Job Title	Shoppers Manager
No. of Positions	01
Term of Employment	Permanent

Job summary:

This role is responsible for the creation of all the must-have and focus brand shopper marketing growth drivers across all beer brands. The growth drivers developed must grow our share, but also drive equity and penetration growth.

Leadership Responsibilities

·         Ensure join up between the Shopper team and the brand team who will sign off the ‘Channel Readiness’.

·         Provide context & insight for the team to act on, and for the market to execute brilliantly against.

·         Ability to make sure our Shopper Marketing is Industry leading – a benchmark for others.

·         Ability to look beyond the traditional ‘Shopper Marketing’ and understand and develop the tools to win along the Path to Purchase.

Functional Capabilities

·         Strong Consumer Marketing Experience/skills, and a clear understanding of the Commercial requirements for brilliant execution

·         Requires the individual to transform our growth drivers to be ‘channel’ ready.

·         Develop growth drivers that deliver against all aspects of the ‘path to purchase’ and not just at the ‘Moment of choice’

·         People Management & Coaching Expertise

·         Stakeholder management and influencing at all levels, across Marketing & Sales teams, to align on consistent TTL plans executed brilliantly at scale.

 

Top Accountabilities

• Working very closely with brand teams, and starting with strong insights, this role leads the creation of high quality and scalable single brand Shopper Marketing growth drivers for execution.
• Delivers Inspiration and Toolkits that are ‘Channel Ready’ for Execution
• Working with, and managing Agencies to set the highest standards and deliver the very latest and best Shopper Marketing work
• Deliver tools that conform to the developed Physical Availability principles, covering the full Path to Purchase, and in accordance with the M&E learnings
• This role will also control the flexible resourcing work plan across all Shopper Marketing and Category Asset Creation teams. As part of this the role will take budgetary responsibility for ‘creation’, and the selection of appropriate agencies and the agency model we use.