Brand Manager 42 views

The Brand managers is responsible to oversee a wide array of business functions including branding, communication channels, online and offline promotions, market research and marketing campaigns.

Job Responsibility:

–          Conduct consumer and market research

–          Design a research-based brand strategy

–          Lead a creative development of ATL communication

–          Develop and execute marketing campaigns

–           Identify how our brand is currently positioned in the market

–          Monitor ROI of each marketing campaign

–      Plan advertising campaigns, including which media to advertise   in, such as radio, television, print, online media, and billboard

–          Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses

–          Negotiate advertising contracts

–          Coordinate with the sales team and other departments to produce effective strategies

–          Create integrated marketing concepts for all of the brand

–          Lead campaign delivery – developing and managing campaign plan with across all key channels with internal stakeholders and agencies

–          Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Major skill requirement:

–          Analytical skills

–          Communication skill

–          Creativity

–          Decision-making skills

–          strategic thinking

–          problem analysis and problem-solving skill

–          team-leadership

Education and/or Work Experience Requirements:

1.   Education requirements:

First Degree or MA in Marketing Management

2.   Experience requirements:

Have more than 5 years of working experience in  FMCG companies in  brand planning  and other marketing activities