Content Lead 6 views

Temer Properties is pleased to invite qualified and experienced professionals to apply for the position of Content Lead to join our team. The successful candidate will directly report to Digital Marketing Manager.

Key Purpose Statement:

A Content Lead is responsible for planning, creating, managing, and overseeing content that supports an organization’s marketing, branding, and communication goals.

Key Duties & Responsibilities:

1. Creative Ideation & Concept Development

• Develop innovative marketing campaign concepts and brand initiatives that enhance visibility and engagement.
• Generate creative ideas and storytelling approaches aligned with business objectives and target audiences.

2. Campaign Planning & Strategy Development

• Design integrated campaign strategies across digital, print, and experiential channels.
• Define campaign messaging, creative direction, and audience engagement frameworks.

3. Cross-Functional Collaboration & Execution

• Collaborate with design, media, and production teams to execute campaigns effectively.
• Ensure creative outputs align with brand standards and marketing objectives.

4. Advertising Copywriting & Content Creation

• Write compelling advertising copy that drives engagement, lead generation, and conversions.
• Develop campaign messaging, headlines, and promotional content across multiple platforms.

5. Scriptwriting & Multimedia Storytelling

• Create engaging scripts for videos, advertisements, social media content, and corporate productions.
• Develop storytelling concepts that effectively communicate brand messages and campaign goals.

6. Brand Voice, Public Relations & Corporate Messaging

• Maintain a consistent brand voice across all marketing and communication materials.
• Develop press releases, editorial content, and corporate messaging that strengthen brand reputation.

7. Content Planning & Calendar Management

• Manage content calendars and oversee the timely delivery of campaign assets.
• Coordinate content development activities to support marketing priorities and deadlines.

8. Performance Analysis & Creative Optimization

• Monitor campaign performance metrics and evaluate content effectiveness.
• Apply data-driven insights to optimize creative strategies and improve campaign results.

Qualifications

• BA degree in Marketing, Journalism communications, and related fields
• Certification in advertisement copywriting, communication strategy

Experience

• 3–5 years of experience in content creation, copywriting, and digital content development.

Competencies

• Attention to detail
• Brand voice consistency
• Understanding of marketing funnel
• SEO copywriting
• Ability to write with a clear CTA