Sr. Marketing Manager – Events and Nightlife Allure Communications 118 views

The Sr. Marketing Manager  Marketing role will be responsible for overseeing the development and implementation of the opening and ongoing local marketing strategies, planning, campaigns, and initiatives for nightlife/daylife.

The position will be responsible for developing, executing and analyzing venue-based marketing, event strategies and programs that meet the organization’s overall objectives and financial goals. Provide talent recommendations, marketing partnerships, promotional activities, advertising recommendations, and VIP Host, social media and public relations coordination.

This position will also execute the events and programs on-site. In addition, the Sr. Marketing Manager will be very creative and will find ways to increase customer spend and find new sources of business in appropriate and relevant ways for each brand.

Main Duties

• To manage and be onsite for all marketing initiatives including but not limited to (marketing and sponsorship activations, on property signage and communication, 3rd party promoters, press initiatives, customer support, and artist relations)
• Plan and develop local marketing strategy and campaigns for each brand
• Build relationships with key influencers, media and stakeholders
• Work closely with the marketing team to deliver solutions that address business needs
• Manage timelines, budgets, and project delivery
• Develop yearly and event-based budgets. Plan and manage an events calendar
• Oversee and direct all creative development for each brand including advertising, branding and content strategy. Oversee PR agency and approve all materials
• Manage all local social media channels with marketing team.
• Create paid media strategy, placements, and global support
• Ensure all website content is correct and up-to-date
• Identify all local marketing opportunities and developing on-brand partnerships
• Create and manage a local library of assets
• Set KPIs, evaluating and reporting on all activity
• Ensure consistency of brand standards
• Responsible for talent planning and management
• Work in conjunction with sponsorship team to leverage and maximize sponsorship capabilities
• Work in conjunction with media partners to leverage and maximize event activation opportunities and value ads
• Liaise with promotions teams (internal, external), informs on promotional rules, and communicates information back to appropriate personnel
• Liaise with VIP Services and Executive Management to maximize price yielding opportunities
• Responsible for all event communications to the following areas: Executive Management, Public Relations, Advertising, Promotions, Social Media, Sponsorships, Clients, and Operations
• Communicate with select artist management and artists, providing them with marketing collateral on a needed basis
• Manage the marketing design process in conjunction with the design department
• Oversee event day
• Work to create new sources of customers through building professional networks and complementary partnerships
• Aid in the overall development of new event brands and assists with building and executing pre/during/post launch marketing activities
• Assist in conducting market research including customer surveys, competitor research and market positioning
• Manage re-branding / re-positioning efforts when needed and enforces brand standards
• Support Private Events and Guest Services by managing asset and collateral needs
• Assist in developing branded guest experiences for venues and oversees the overall customer journey/experience
• Oversee marketing team, their responsibilities and measurable deliverables from each team member
• Responsible for hiring, counseling, coaching, performance management leading up to discipline and termination
• May act as a liaison between venues and corporate in terms of employee engagement and other HR activities

EDUCATION/REQUIREMENTS:

• Bachelor’s degree in Marketing, or similar discipline
• Valid Driver’s License
• 21+ years of age
• Maintain a professional, neat and well-groomed appearance adhering to Company standards
• Must be able to obtain necessary work permit required for the position

WORKING KNOWLEDGE REQUIREMENTS:

• Minimum of two (2) years of nightlife / hospitality-based venue marketing management experience with proven track record of financial and creative marketing programming success. Considerable experience within the hospitality sector. Experience of working with consumer / or FMCG brands. Agency experience preferred. Exceptional knowledge of multi-channel marketing
• A proven track record of delivering holistic marketing solutions
• An understanding of brand strategy and brand application
• Excellent presentation skills
• Exceptional interpersonal skills
• Experience at digital activations
• Ability to manage a team
• Ability to run multiple projects at once
• Strong budget management experience